wine beer spirits consultancy services c

Work With Me


Writing, Editing, Sub-Editing & Copywriting

From blogs to trade magazines, and from consumer-focused to academic publications, I benefit from a wide range of writing experiences and can cater to all needs.

I can help you with editing and sub-editing, or copywriting to support your publication or brand.

Current magazine and website clients include: Wine Enthusiast, Decanter, Harper's Meininger Wine Business International, Club Oenologique, Whisky Magazine, Gin Magazine, Rum Magazine, Good Beer Hunting, Ferment, Harper's, The Drop (Pix Wine).

Past and present book publishers include: ABC-Clio, Newton & Compton, Patron

PR & Marketing Opportunities

I am happy to receive information on any relevant clients, products or services that you are working with. I'm also open to events and press trips. If you would like your client to be considered, just drop me a line through the contact page. 

Relevant clients, products and services include:

  • Wine, wineries, winemakers, wine merchants, wine businesses, wine accessories

  • Beer, breweries, brewers, beer distributors, beer accessories

  • Premium spirits, cocktails, no and low alcohol drinks, liqueurs

  • Restaurants, bars, pubs, hospitality figures

  • Food or drinks related travel, services and publications/books

Please note that I receive a very high volume of press releases so I can't respond to everyone who gets in touch, but I always do my best. If you don't hear from me within a reasonable amount of time, your client might not be relevant at this time, but please do keep me posted on future news, events, or launches as there might be something of interest in the future.

Collaborations & Partnerships

I am open to collaborations and partnerships such as:

  • Helping brands promote their products and services or taking on relevant brand ambassadorial roles

  • Advertising on the site or on the newsletter

  • Sponsored posts and advertorials on The Typing Cellar.

All sponsored content is bespoke and designed to meet your individual requirements.

If you like to discuss a collaboration opportunity or a partnership, please do get in touch.

Judging & Tasting

My nose has been sniffing fermented and distilled liquids for nearly 15 years. So if you need to evaluate a product, revise a recipe or a judge for your competition, my nostrils could come in handy indeed.

Competitions I have judged or currently judge include: Concours Mondial de Bruxelles, Sommelier Wine Awards, Best UK Sommelier (UK Sommelier Association), Glass of Bubbly Awards, Rosé Selection, International Beer Challenge, Global Beer Competition, London Beer Competition, Craft Beer Marketing Awards, World Beer Awards, SIBA Digital Beer Awards, SIBA Independent Beer Awards, SIBA Business Awards

Events, Tastings, Tours

Whether for leisure or for business, events, tastings and tours are a great way to socialise with friends or to showcase your business to potential clients.

Whatever the goal and the format of the event, I can organise it in full or support you with the organisation.

Covid restrictions mean we can't meet or travel? Worry not, we'll take it online.

Wine List Building & Staff Training

For an on-trade venue to be a success, quality is crucial. Your guest will be happy to pay if they believe that they are receiving both high-quality service matched with a well-designed wine, beer or drinks list.


I can design lists that suit your business’ ethos, and suggest products your staff will be able to manage and sell.


I tailor my training to the needs of your business, whether it’s just a one day-session or a more comprehensive training programme for a large restaurant group.

Market Research

Need to study the Italian rosé market, or get an idea of how your new lager might do in Spain? Let me stick my nose into it for you!

Past and present clients include Canvas8; Hue & Cry; Boston Analytics.

You name it

My approach to consulting is about listening to your needs and come up with ideas that are perfectly tailored to you because sometimes, a pre-packaged set of services just doesn’t work.

So if you feel you can do with some help, but none of the services above applies, just drop me a line, I would be happy to chat and discuss how we can work together to achieve your goals.